USA Pro Cycling Challenge creates $83.5 million economic impact in Colorado, study says

As the economy is tanking, how does one generate millions of dollars in revenue? Apparently, put on a free bike race.

According to a study by IFM, a global sports marketing firm, the inaugural USA Pro Cycling Challenge, held throughout Colorado August 22-28 and won by Levi Leipheimer, generated $83.5 million in economic impact for the state. Over one million spectators from across the country and the world viewed the race in Colorado.

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Kyle Garratt
Contact: Kyle Garratt