Video of the Day: New Era's takedown of Xcel-linked ballot measure goes viral

Michael Roberts September 5, 2013 10:50AM

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In 2011, Boulderites voted to take care of their own power needs, giving Xcel Energy the boot. Now, New Era Colorado, a pro-municipal-energy outfit, says Question 310, an Xcel-linked measure on the November ballot, may undo the entire project. To fight back, New Era created a video casting the battle in David-and-Goliath terms, and when it was shared by Upworthy, it went viral, racking up 500,000-plus views and pushing an Indiegogo campaign with a $40,000 goal over $120K. What spurred so many to open their wallets? See for yourself below.

More from our Business archive circa April 2012: "Xcel Energy not amused by April Fool's Day letters about Boulder power cuts."

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.

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