Republic Airways Holdings' agreement to purchase Frontier Airlines should help the carrier emerge from bankruptcy -- but it could also mean relocation of Frontier's headquarters to Republic's Indianapolis base of operations. Such a shift would obviously lessen the hometown pride locals feel in the airline, but I suspect it wouldn't cause them to abandon it entirely -- at least not right away. Judging by my experience, and that of most folks I know, Frontier has won loyalty through efficiency, good customer service and other best practices, especially in comparison with United, which seems to spawn horror stories with each ticket purchased.
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As long as Republic doesn't immediately undermine these positives via draconian cost-cutting or other attempts to fix what isn't broken, people in these parts will keep flying Frontier whether the HQ is here or in Peyton Manning's backyard.