4

Applebee's is giving its Colorado restaurants a facelift in record speed

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Craving some Applebee's boneless buffalo wings? If you're a frequent customer (really?) of the restaurant's outpost at 410 South Colorado Boulevard, you're just going to have to wait ... until Thursday.

The location, which temporarily shut down yesterday, is in the process of undergoing a startlingly swift transformation -- involving 24/7 construction -- and will reopen this Thursday, July 15 with a whole new look featuring "warmer color tones, contemporary design, features specific to the neighborhood the restaurant serves, service enhancements and new food and drink selections," the company says.

The facelift is part of a chain-wide update of both company-owned and franchise locations. The company's 16 Front Range locations are in the first wave of transformation that will ultimately affect all 2,000 nationwide locations.

"Our customers' commitment to us over the years and our desire to reciprocate with high levels of food quality and service were the leading reasons for us to make this significant investment in Colorado," says AmRest Applebee's brand president Mike Muldoon in a release.

The company expects to complete updates to all its Colorado locations this summer, and if the breakneck timeline on the Colorado Boulevard location is any indication, we believe them. The transformation to the remaining chain's restaurants will take place over the next several years.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.