Cheeseburger Chill Smoothie? I'd pay not to drink it.

Frankly, I think Jamba Juice owes me more than a buck off for the urp-factor of the e-mail I just opened: Jamba Juice Launches Cheeseburger Chill Smoothie! "What's beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection? Jamba Juice's new Cheeseburger Chill smoothie, of course!"...

By Patricia Calhoun

July 30, 2010

Audio By Carbonatix

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Frankly, I think Jamba Juice owes me more than a buck off for the urp-factor of the e-mail I just opened: Jamba Juice Launches Cheeseburger Chill Smoothie!

"What's beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection? Jamba Juice's new Cheeseburger Chill smoothie, of course!" reads this nauseau-inducing missive. " With other quick service restaurant companies thriving on the most popular American dish of all time, Jamba has decided to enter the fray -- taking the burger to a whole new level, in a total Jamba way."

And in that total Jamba way, it's just a gag (literally) designed to get you to the website cheeseburgerchill.com, where you can watch a video and then get a $1 off deal on any of the Jamba smoothies -- none of which include cheeseburgers.

By the way, the Jamba e-mail ends with this sign-off: "Stay Real."

Patricia Calhoun is editor-in-chief of Westword, the alt-weekly she co-founded in September 1977. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame. She’s also received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists. Patricia is a weekly commentator on Colorado Inside Out, PBS 12's public affairs roundtable, which has won two Emmys.

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