Arby's just signed hot, Boulder-basedCrispin Porter + Bogusky
to polish its image. But it's going to take more than a "Good Mood Food" slogan to create a good bottom line for this company, so Jenn Wohletz suggested her own fastfive fixes for Arby's
Here's a sixth: Bottle some of the memories shared on that post by Denverites, and serve them alongside the horsey sauce.
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When I was a kid in High School I worked at the Arby's at Colfax & Grape. Back in those days Arby's cooked the Real Beef under a light and hung it from a chain right out front where customers could see the Real Beef.
Today, they sell beef particles assembled together with some chemical stuff and shave it off as a Beef sandwich, they chase that faux Beef with a Faux Milk Shake. Then like other Fast Food joints they try and sell us on a Meal with sugar water and a potato cake.
Arby's as others do everything they can to get the price point up to over $5.00. Frankly, there are several real restaurants I can get lunch for 5 or 6 bucks. You see, Fast Food has to be cheaper than a Real Restaurant, or I opt for a real restaurant. I'm done with Fast Food unless it's cheaper than a restaurant.
* By the way, that Arby's at Colfax and Grape St. fired me for wearing my hair too long. I was 16 years old and I lived across the street. I would have been their best employee wearing a hat or net, but they fired me! They have no idea how bad I needed that job to help my mom.
Read other accounts -- including an interesting sort-of confession from a local chef! -- here.