| Booze |

Stranahan's Colorado Whiskey has been sold to an East Coast liquor distributor

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Stranahan's Colorado Whiskey is not longer a Colorado-owned company.

Jess Graber, who co-founded the microdistillery with Aspen businessman George Stranahan in 2004, acknowledged today that New York-based Proximo Spirits has purchased Stranahan's. He provided no other details.

"Proximo Distillers and Stranahan's Colorado Whiskey have joined forces to facilitate the growth of the Rocky Mountains best whiskey," he wrote in a statement.

"Through combined efforts, Stranahan's will be able to increase production, distribution, and marketing. Founder Jess Graber will continue working with the company to maintain quality control and as brand ambassador. We are all very excited about the new opportunities available to Stranahan's."

Proximo is a liquor distributor that that also owns Hangar 1 vodka, Kraken Black Spiced Rum and 1800 Tequila. A Proximo executive who spoke with Westword last October said he didn't want the public or Stranahan's fans to see the company as having sold out.

"We have no intention of changing anything," the executive said. "They will stay in Colorado and they will stay where they are. We just want to make what they've done bigger, and we know a lot about building brands."

In May 2009, Stranahan's moved from the Ballpark neighborhood to the former Heavenly Daze building at 200 South Kalamath Street.

A Proximo spokesman didn't return a phone call seeking comment.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.