Audio By Carbonatix
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When it’s done, the site will feature an interactive map with real-time
traffic and weather info, plus updates from “Jackrabbits” — volunteers
reporting on the interstate as they see it in front of them. These
people will use their smartphones to type up updates on exactly how
awful the traffic is out there, or if there’s construction or a lane
closure or a crash or a blizzard or anything else in the need-to-know
category. In turn, the GoI70 social network will be able to read all
about it on Twitter.
Whether
this social-media approach can do anything about the hordes of SUVs and
Subarus at the usual rush hours remains to be seen. People could
actually stagger their drives by using common sense in place of an
iPhone. But they don’t. (They’re usually too busy screwing around with
their cell phones to remember simple rules of ski commuting.)
I,
for one, am going to keep on avoiding the drives up on Friday evening
and Saturday morning and the return trip on late Sunday afternoon, no
matter what my phone tells me to do.
