Pot enthusiasts who flock to Willie's shows "happily shared the bounty from their home gardens and local communities (and) Willie happily returned the favor," according to the company's website.
Now, using independent farmers, Nelson and his team are developing a variety of strains and testing different cultivation methods and recipes. Everything sold will be hand-picked by Nelson himself.
Nelson and his team have been in talks to get into the marijuana industry since publicly discussing the possibility last year at the 2015 South by Southwest music festival in Austin, Texas.
The company is hoping to launch this summer and is currently hiring five positions: bookkeeper, compliance officer, extractor, production manager and sales director — all positions based in Denver.
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Two years of experience in the cannabis industry is required, as well as a degree in chemistry.
Tuatara Capital, a New York-based investor group, is providing financing.
"There is so much innovation happening in the cannabis space, and we are excited about the future prospects of the industry," said Mark Zittman, chairman of Tuatara Capital, in a press release. "We see incredible potential to support the industry in its growth and evolution. It's all happening at unprecedented speed."
Original discussions indicated that Nelson and his team would like to open their own storefronts, but the company has yet to announce any specific locations. It is unclear whether this model is still the company’s plan or if it will follow Snoop Dogg’s model, in which his Leafs by Snoop line partners with already established dispensaries and sells through them.
While many questions remain unanswered, it is clear the company is moving forward by its recent announcement that it is accepting applications for five positions:
Applicants can apply here: https://williesreservehr.recruiterbox.com/