Audio By Carbonatix
Aspen snow princess Gretchen Bleiler (don’t miss her CoverGirl Snow Angels Invitational this weekend in the Superpipe at Snowmass) and pro surfer Anastasia Ashley are putting “interns” to the test in a new social media marketing campaign from Old Spice.
The athletes will be mentoring two winners of the Old Spice Fresh Collection Adventure Internship contest as they travel around the world completing various tasks and documenting their adventures.
To apply for the gig, visit www.oldspiceadventure.com.
Full press release after the jump:
The search is on to hire two candidates to
participate in the Old Spice Fresh Adventure Internship to celebrate the
brand’s first line of destination-based anti-perspirant/deodorant. The
Fresh Collection gives guys the chance to smell like some of the
freshest places on earth: Fiji, Matterhorn, Cyprus and Denali. As part
of their job requirement, the interns will be reporting on their
scent-inspired adventures in Matterhorn and Fiji, via social media
channels. Each intern will also be outfitted with $5,000 and an
itinerary of “jobs” to complete and document while on location.To help better prepare the interns for their adventure, Old Spice is
teaming up with two world-class athletes: professional snowboarder
Gretchen Bleiler and professional surfer Anastasia Ashley, who are
coming on-board as internship mentors. For more information, visit www.oldspiceadventure.com.“I am excited to be working with Old Spice on the Fresh Collection
Internship Search,” said Gretchen Bleiler, professional snowboarder.
“It’s not often that someone gets a chance to go to Matterhorn or Fiji
as part of an internship, let alone get paid to snowboard all day and
rock some lederhosen!”
