Audio By Carbonatix
What kind of idiot eats a sandwich while standing over an open casket? A very special kind, and you just gotta love him. This advert for a good cause requires just as much creativity as advertising for a bad cause. Maybe even more. It takes the ability to pull at the heart strings of the populace with tact and finesse — or, in this case, the ability to knock at the funny bone of the populace with endearing awkwardness.
The Surfrider Foundation took an interesting angle here to convince people that it’s okay — in fact, it’s a good thing — to be completely incompetent at your job. What a relief. I thought I was doomed, but now I have hope, just like our fragile marine ecosystem that is teetering on the brink of catastrophic collapse has hope. We’ve still got a chance, because that same incompetence in one job is a valued asset in another job, apparently. There’s a place for everyone in this wonderful world economy of ours. Unfortunately, that economy doesn’t really give a shit about marine animals.
Never fear: Our intrepid antihero teaches idiots everywhere — you know who you are — that being a complete fuck-up will inevitably lead you to your true calling, which is picking up trash off the beach. But, hey, somebody needs to do it. The non-morons of the world are too busy to pick up after themselves, and Lord knows they leave a trail of filth everywhere they go. Now, that’s some real job security.
When news happens, Westword is there —
Your support strengthens our coverage.
We’re aiming to raise $50,000 by December 31, so we can continue covering what matters most to this community. If Westword matters to you, please take action and contribute today, so when news happens, our reporters can be there.
