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"Don't Hug Me I'm Scared" is terrifying, bloody mess

Encapsulating everything that is creepy about talking inanimate objects created in the name of children's television programming, this new video from the London-based This Is It Collective is just that: creepy. The short begins innocently enough, with a small cast of sort-of identifiable characters sitting around a table and sing-talking about being "creative."

The vacant eyes and choppy movements of the figures certainly send waves of unease to a viewer, but initially, the video seems like it is actually made for children. Quickly, though, the creators zero in on adult insecurities about self-expression, before going into the perils of creativity.

Such dangers lead to glitter-covered animal organs (real, bloody ones, not made from the felt everything else in this video is made of), seizures and death. But just as quickly as the characters are served a gory meat cake, everything goes back to normal. And, much like any other kid's show, the lesson learned is reiterated at the end of the segment.

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That lesson? Never be creative. Unless you want to die.

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Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.