Arts and Culture

Super Bowl ads: MSU Denver marketing professor Darrin Duber-Smith on what makes them successful

It's on your mind. You can't stop thinking about it. Your blood starts to pump. Your mouth begins to water. And while the buildup lasts for days, the actual live action (from start to finish) only lasts about ten minutes. No, I'm not talking about sex; I'm talking about the Super Bowl, baby. And while that ten minutes of action is glorious, the other three hours and fifty minutes of "America's game" carry some relevancy as well.

To find out what happens during that time, Westword recently sat down with Metropolitan State University of Denver marketing professor Darrin Duber-Smith, who divulges what he believes are the keys to successful Super Bowl advertising and reveals his all-time favorite Super Bowl commercial in the process.

See also: - The real story behind "Black Friday" - Super John Elway and other Colorado appearances in Super Bowl ads - Breckenridge Brewing will run two Super Bowl-day ads making fun of big beer makers

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Kalen Deremo
Contact: Kalen Deremo