"This is our first full feature film and I'm really proud of what it shows about the Never Summer team and the Never Summer brand," says Never Summer rep Mike "Gags" Gagliardi.
"We were super excited to be the very first snowboard movie ever shown at Red Rocks and to show our film to so many of our local friends, and we're even more excited to have it online so everyone can see it now. We just wanted to give something back to the shops and riders supporting the brand. All the team riders worked so hard on their parts last season and we're getting a great response from across the country."
Never Summer snowboards are made in Denver and the team mostly features Colorado riders. Gagliardi says the company will be featuring regular webisodes all season at NeverSummer.com with new footage, and is already committed to making a full-length follow-up. "We're looking forward to bringing another great film to Red Rocks next year," Gagliardi says.
For more on Never Summer, check out our January 2010 cover story.