Fashion

Yummsies: For the Baby Who Has It All

On the all-important neighborhood catwalk, that Bugaboo stroller-wear is so 2007. To up your little one’s luxe factor, it’s best to drape him in this season’s hottest look: the Yummsie, crafted by maestro Ray Young Chu of the fashion-forward Denver art collective the Yummies.

Here’s an effortlessly chic example from the collection:

With its bold name-dropping and playful slogan (“Art and Peanut Butter,”) framed by softly constructed Bermuda-blue cotton, this dreamy onesie lets your baby declare, “I’m fashion-forward, and I don’t even know how to use a toilet yet.”

Why name it a Yummsie? Chu offers his inspiration. “Obviously it’s kind a fun play on the name Yummies and it’s a onesie. Onesie plus Yummies is Yummsie.” Clever and creative – this one’s a keeper!

Sick of all those gratingly saccharine baby fashions? This uniform offers a lushly melancholic antidote:

Not since Shakespeare has such moving introspection been foisted so adroitly onto a mass audience – and it’s form-fitting, too.

That’s not all: Just when you think this outfit has said its fill, a clever little coda awaits the unsuspecting viewer around back:

Cheeky cheeky!

If you’re ready to school your crawler in haute couture, check out Chu’s creations at Fabric Lab on 3105 East Colfax Avenue. Do it for the children. “You know, babies need love, too,” says Chu. “Gotta give the babies some clothes.” So true, so true. – Joel Warner

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Joel Warner is a former staff writer for Westword and International Business Times. He's also written for WIRED, Men's Journal, Men's Health, Bloomberg Businessweek, Popular Science, Slate, Grantland and many other publications. He's co-author of the 2014 book The Humor Code: A Global Search for What Makes Things Funny, published by Simon & Schuster.
Contact: Joel Warner