Best Appearance by Colorado in a National Magazine
Rico, Colorado
This spring, the tiny town of Rico — 28 miles south of Telluride and population 140 — rated a five-page layout in National Geographic. Under the headline “Make No Mistake About It, This Is NOT Telluride,” the magazine emphasized Rico’s colorful past as a silver-mining town and current pleasures as a small town — for now. We don’t know whether to thank the National Geographic photographer who stumbled on the sleepy town of Rico and exposed it to the rest of the world — or tar and feather him.