The people behind MCA Denver know that to survive as an arts institution, you have to attract a broad array of patrons — and keep them coming back again and again. And so at regular intervals, MCA Denver turns into one of the city's hottest clubs, luring people in with karaoke nights, House of Style cocktail parties, performances by musical acts and much, much more. The price of admission includes entry into the galleries, and some of the youthful partiers actually wander back to see what's on display. Right now a trio of shows lets Denver's twenty-somethings travel back in time to see what twenty-somethings from past generations were up to: New York in the '60s and '70s is highlighted in Wall Writers, in the '70s and '80s by Basquiat Before Basquiat, and in the '90s by Ryan McGinley. MCA Denver has made its mark on the city not just with smart exhibits, but with smart marketing...and great parties.