The success in Colorado of such Swedish imports as IKEA and H&M boded well for Fjällräven, a respected outdoor outfitter known for its functional, durable and dependable products that opened a flagship store last fall just off the Pearl Street Mall in Boulder. Not only does the store have a cool name — fjällräven means "arctic fox" in Swedish — but it also has a concept that's easy to get behind. Since founder Ake Nordin began to market his old-fashioned innovation back in 1960 in northern Sweden, Fjällräven has spread around the globe, bringing with it good-looking garments made from recycled and sustainable materials, not to mention the company's signature wood-frame backpacks, which are crafted to fit comfortably and distribute weight effectively.