I want to say one word to you. Just one word. Plastics…there’s a great future in plastics. Think about it. Will you think about it?
That’s what one of his father’s guests advises young Benjamin Braddock in The Graduate, and the same advice would have come in handy decades later for anyone considering a career that could survive a pandemic. The Colorado-based company that did the very best — at least financially — over the past year? Crocs. But somehow, despite stellar first-quarter results that sent the Crocs craze to an all-time high, we just couldn’t bring ourselves to give a Best of Denver award to those hideous plastic clogs. Not even the Crocs Lightning McQueen edition.
Instead, this issue — our 38th annual celebration of the city — is designed to honor the people, places and things that are truly wonderful about the metro area...right now, and we hope into the future. The shops that kept pivoting through the pandemic, the artists who kept working, the kitchens that kept cooking. The genuine efforts whose results were better than just good. They were the best.
And there’s nothing plastic about that.
