The Bay Area-based cannabis brand's public face, Berner, has become one of the pot industry's first celebrity figures, turning the Girl Scout Cookies strain into dispensaries and licensing deals across the country and into Europe. Cookies finally came to the Colorado market last May, inking a licensing deal with the growers at Veritas to cultivate Cookies genetics for statewide distribution, and sold out at stores in hours. Cookies then opened its own retail location on South Broadway in November, drawing lines out the door on an average Tuesday as wannabes waited for the newest cut of Cereal Milk or Cheetah Piss. Can the hype be too much at times? Yes. Do all celebrity weed brands come at a cost? Certainly. But at least with Cookies, you know there are terpene monsters lurking inside each bag, and they never fail to unleash a sweet, milky combination of flavors most users haven't tried before.
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