Why Mile High Stadium Could Keep Sports Authority Name for Years
For more than a year, the Denver Broncos have been desperately trying to line up a new naming sponsor for Mile High Stadium following the bankruptcy and subsequent collapse of Sports Authority, the athletic-gear retailer that previously held the rights. Now the team says it’s likely the Sports Authority Field at Mile High moniker will still be on the facility when the 2017-2018 season kicks off September 11 against the Los Angeles Charges, and a branding authority says it could stick around for a lot longer than that.