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It’s almost time for the big reveal. Later this week, Udi’s will announce the new name for its local restaurant empire, a change prompted by the $125 million sale of the company’s gluten-free and granola division in 2012. The name won’t be a complete mystery, though: We know it will honor the company’s history and we know it will honor the importance of family, and we know this not because we’re clairvoyant, but because the top contenders — Etai’s (the name of the founder’s son), Silvy’s (the name of the founder’s mother), and Izzio’s (honoring the bakery’s head baker) — were all revealed to the public on the Rename Udi’s website.
See also: Udi Bar-On on selling his brand for $125 million and how you can win the name game
But another family name isn’t getting as much attention these days: Braun.
That was the original name of the family in Austria; it was changed to Bar-On after a move to Israel.
But the Braun name was resurrected last fall, when the Bar-On family took over the former home of the Archive Room in Olde Town Arvada and turned it into Braun Taphaus & Grille.
Find out how the food is at this member of the extended Udi’s — or Etai’s or Silvy’s or Izzio’s — clan when my review of Braun Taphaus & Grille is posted here tomorrow.
