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Can Cannabis Hospitality and Pop-Ups Help Resurrect 16th Street?

As the city tests out various open consumption spaces downtown, maybe it's time for a cannabis-friendly pop-up or farmer's market.
Image: women wearing marijuana leaf sunglasses
Cannabis tourism and retail desires can still help downtown Denver recover from the pandemic. Brandon Marshall
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Procuring weed on the 16th Street Mall was never a top-tier experience, whether you were buying it in the bathroom of the now-closed McDonald's decades ago or at one of the overpriced cannabis dispensaries that began opening just over a decade ago. Today, it's not much better.

There's currently one dispensary on 16th Street — a basement spot that dubbed itself the "Apple Store of weed" before being sold to an out-of-state company, which has largely kept the same model — as well as two retail pot tourist traps located a block or two off it.

And once people get their weed, where are they supposed to smoke it?

Denver's only licensed cannabis consumption lounges are located over a mile away in RiNo, on East Colfax and near West Colfax. Because of restrictions on marijuana lounges at the local, state and (as always) federal levels, we probably won't see a 16 Street venue allowing cannabis use any time soon...if ever.

Hard to complain much about that, given everything else going on in the world right now. But let's think about what 16th Street, in the heart of the city, has now to commemorate Denver's status as the first major city to decriminalize the plant and allow recreational pot sales:
  • Plenty of places to get a beer or throw back shots

  • Tacky T-shirts, shot glasses and knick-knacks for sale with marijuana leaves and "420" on them

  • The smell of burnt weed wafting around from all rude walks of life smoking in public

  • Mediocre restaurants that could use some licensed cannabis to improve the flavor

  • Hours of potential people-watching
We're not trying to be the Kottonmouth Kings in this bitch and force our pot-addled ways of life upon the rest of the city's residents. But as a vein of commerce and a window into Denver culture for tourists, 16th Street could use a stronger presentation of Colorado cannabis. As the city tests out open alcohol consumption inside of McGregor Square and on Glenarm Place off 16th, it should consider acknowledging what cannabis can do for the local economy. We've already seen what it did for commercial real estate in Colorado after recreational legalization in 2012.

Why not set up Colorado's first cannabis farmers' market, where licensed cultivators and vendors interact with customers and sell their products, to attract people to 16th Street one Saturday a month? Or create a pop-up consumption lounge allowing visitors to get stoned and then listen to music or eat overpriced dumplings and tacos? Of course, these would require changes at the state level and, frankly, a more relaxed approach from city lawmakers. But it's not like we haven't seen similar activations in California and New York.

Cannabis won't save 16th Street, but a little herb won't hurt its chances. Remember what South Broadway looked like before legal weed?