3OH!3 released a video for "Robot, " the first single from its yet-to-be-released studio album late last week, and its alright. There's nothing wrong with it, really, but there is also nothing stunning happening in this visual tale of a day in the life of a robot dude (though the song itself is about an emotionless woman) who gets wild in the street, at the mall and in the club. It just kind of looks like a commercial.
Actually, there is one thing glaringly wrong with the Mike Diva-directed clip: There's no 3OH!3 to be found. At every slow-moving turn of this four-minute track, we kept expecting Nathaniel Mott's gangly arms or Sean Foreman's shiny grin to appear in the shot, but that moment never came. Their inherent silliness is generally what makes 3OH!3 videos awesome, but this could also be a symptom of the song -- which isn't funny either.
Director Diva -- one of the dudes who's also behind the Sexy Sax Man pranks -- takes a few cues from the Beastie Boys' 1998 video for "Intergalactic," with a color scheme connection, and well, the use of a robot. Its not a bad thing, except it's missing the Beastie's original clip humor too. The video is still entertaining one, even when weird dance breaks are spliced between scenes, showing the robot dancing with multiples of some girls butt or doing NYSYNC-style choreography with two male dancers.
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The biggest problem, though, is that "Robot" is four minutes long -- and no 3OH!3 song should ever be that long. The party just is way over by then.