In possibly the strangest bid to return to relevance in the history of pop culture, Whitesnake, famed for its luscious hair, generic hair-metal anthems and Tawny Kitaen-filled music videos (see above), is trying to make a comeback. Not with a new album (god forbid) but with a delicious alcoholic beverage. Starting July 1, you too can enjoy some Whitesnake Zinfandel, a really, truly real thing that only sounds like an April Fools joke.
You might think it would be $2-a-bottle plonk good only for intoxicating underage groupies and possibly cleaning engine parts, but you'd be wrong. The stuff retails for about $25 a pop -- that's like a dollar for each year since the last time anyone even thought about Whitesnake! Can't speak to its quality, obviously, since it isn't for sale for a few days yet.
So is this fated to become the new comeback bid? Forgo a new album and/or tour, just market a random product vaguely related to your name? How far will it go? Will we be seeing Glass Tiger Balm at drugstores soon? Maybe Night Ranger will offer a sleep aid? How long until we're serving up Meatloaf-brand meatloaf?
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Okay, that last one would actually make sense.