. He's a Korean rapper who seems to be the unholy hell spawn of T Pain, Lady Gaga and Justin Bieber. He's got Bieber's androgynous look and hairstyle (albeit in a bleached-blonde model), Gaga's fashion sense and dance moves and all the overly-AutoTuned goodness of a dozen T-Pain songs packed into this one track.
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Terrified yet? Good, then let's continue.
The weird mix of English and Korean (we assume) makes it impossible to figure out what the hell he's singing about -- as if your typical pop rap song made any kind of freaking sense, anyway, regardless of its country of origin. What's more, it's got a throbbing electro backing track, enough Auto-Tune to kill a kitten and an incomprehensible video that mashes up pseudo-2001: A Space Odyssey, some snazzy dance numbers, bizarre costumes and apples (you'll see) into one weird-ass mess.
By all accounts, it should be awful, and in a way, it is. But it's also kind of awesome, like Die Antwoord is awesome, and chances are good you'll be hearing the chorus ricochet through your brain repeatedly after a listen or two.