Sunset Amphitheater Changes Name to Ford Amphitheater

The car dealership has acquired the naming rights to the new Colorado Springs amphitheater, which is set to open on August 9.

By Emily Ferguson

June 7, 2024

The Sunset Amphitheater in Colorado Springs is now named Ford Amphitheater. Shore Fire Media

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Sunset Amphitheater has officially changed its name to Ford Amphitheater, after the car dealership acquired a ten-year naming-rights agreement with the Notes Live venue, which will mark its grand opening in Colorado Springs with a sold-out run from OneRepublic August 9 to 11.

“A world-class amphitheater deserves a world-class name, and no name is more iconic than Ford,” says Notes Live Chairman and CEO JW Roth. “They’re built ‘Ford Proud,' as the slogan goes, and we are proud to showcase one of the great American brands right at the base of America’s mountain, Pikes Peak."

The amphitheater's original name reflected that of other planned Notes Live venues in Oklahoma City, Tulsa and McKinney, Texas. The Colorado Springs venue was first announced in 2022 and will be the flagship for Notes Live, which is doing business as Venue Holding Corporation.

Ford Amphitheater is touting itself as a "luxury" venue, according to press releases, with unobstructed views from every seat in the 8,000-capacity facility as well as "a top-of-the-line audiovisual system, a self-draining grass berm, and over 90 luxury fire pit suites."

Roth has made his confidence in the amphitheater clear, saying, “There’s never been a music venue of this magnitude, or this quality, on Earth."

After OneRepublic, Ford Amphitheater has a stacked lineup including Primus, the Beach Boys, Cage the Elephant, Dierks Bentley, John Fogerty, Lynyrd Skynyrd and ZZ Top, Robert Plant and Allison Krauss and more.

Find more information at fordamphitheater.live.

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Emily Ferguson has been the music and culture editor atWestword since November 2021. In her role, Emily writes and edits profiles of local and national musicians, previews of upcoming performances and guides to the best of Denver’s entertainment scene. Her previous work experience includes contributing to the arts sections of the Wall Street Journal, The Spectator and the Free Beacon. While attending the College of Charleston, Emily was a fire performer and worked at music festivals.

Contact: Emily Ferguson

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