Audio By Carbonatix
Keep Westword Free
We’re aiming to raise $20,000 by April 26. Your support ensures Westword can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print.
The most impressive thing about Cowboy Troy is what it took to make a black country rapper feasible. Hip-hop, the great assimilationist art, had to become the dominant musical form. A long line of experiments, from Charlie Daniels’s spoken-word songs to Timbaland’s hoedowns with Bubba Sparxxx, had to lay the groundwork for this collision of marketing-savvy genres. It still might not work — Loco Motive, Troy’s debut, won’t be blasting on 125th Street in New York, and whether it makes the playlists at Southern barbecues remains an open question — but if the Cowboy doesn’t cross over, it won’t be for lack of sound-shaping skill. His patrons and producers, Big & Rich, have overseen a great Kid-Rock-gone-full-blown-hayseed effort, with prominent pedal steel soaring above the guitar crunch and Troy’s good-natured, ready-to-party rhymes. The only disappointment is how seldom he uses a traditional country strength — great storytelling — to correct a current hip-hop deficiency.