What sets Seth Evans apart from most local bandleaders is that he understands the importance of making personal connections through marketing. Since his band Rossonian formed in 2012, Evans has used physical "thank you" notes and cards to not only grab attention, but to connect with fans.
Before Rossonian left for their first Midwestern tour on Nov. 5, for instance, Evans rounded up as many addresses that he could and mailed out some quirky, mock postcards. The missives doubled as personalized greetings from the road and invitations to Rossonian's "welcome home" show Nov. 20 at the hi-dive.
See also: The Ten Best Denver Album Covers of the Past Year