In August 2007, Castle Rock Radio was founded by the Colorado-based National Web Broadcasting Corporation. In just six years, though, the company concluded that its business model was essentially not working, and started seeking investors for a bail-out option. Sean and Adriana Hakes, along with partner Susan Gomez purchased the web-radio station and turned it into VelocityRadio.fm. The station change also brings a slew of new hosts, shows and formats, including an EDM-centric show hosted by none other than Mrs. Hakes, aka DJ Miss Audry, that will feature artist interviews and live dance mixes from featured guests.
Sean and Adriana Hakes, along with partner Susan Gomez purchased the web-radio station and turned it into VelocityRadio.fm. The station change also brings a slew of new hosts, shows and formats, including an EDM-centric show hosted by none other than Mrs. Hakes, aka DJ Miss Audry, that will feature artist interviews and live dance mixes from featured guests.
"On Friday nights, I've been deejaying Velocity After 8, which is mostly EDM and dance music," says Adriana. "The first hour is interviews with a little bit of music mixed in, and the second hour is designated for a mix from the guest, or my own personal mix." Aside from the Velocity After 8 show, there will also be various talk-radio spots about sports, entertainment news, politics and a general news.
The former Castle Rock Radio just didn't have the following to keep up in the business. Web-based radio stations are popping up more and more, but monetizing the idea isn't as simple as just selling advertising. "It's part advertising, but I think the most important part is programming," she says. "You need shows that are appealing to a lot of listeners."
The previous owners didn't have the listeners to really garner much by way of the Google searches, and that's something that's obviously key to the success of web-based radio. The Hakes and their partners are hoping to change that with shows that will be available through an app, Live365, as well live streaming through the actual website. "Most of our shows will be live," she notes, "in the studio based in Castle Rock." Tune in to the station at velocityradio.fm.
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