Trolling around YouTube is not only a great way to avoid the mountain of work staring you in the face, it's also (occasionally) a decent way to find some new tunes. Tunes like today's Song of the Day, "The Holograms" from Fol Chen. Not even sure how it crossed our path, but thankful it did. It's a doozy.
The first listen may leave you a little unimpressed, but do us a favor and give it a second or even third listen before you judge. It's a grower. There's just something about the way the almost-chaotic beats and the vocals both seem to be crowding themselves out of the song that's hypnotic. By the second or third time through you should find it firmly lodged in your brain, humming it and nodding along to the imagined beat long after it stops playing.
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Style wise, it's reminiscent of Suzanne Vega's brief electronic period (anyone remember that?) or, more contemporarily speaking, something like the Blow. It's a little bit old-school industrial with an entirely contemporary vibe, with some intriguing timbral elements that really serve to put the focus firmly on the singer. The video's also a nice slice of creepy that fits well with the tune. Anyway, hope you dig it as much as we do.