Impact flier derives maximum impact from minimal design

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This week's flier is a testament to getting a lot of mileage out of very few elements. In the flier for Impact, a new weekly night at Milk Bar for bass-loving dance music aficionados, there's not a lot going on. No crazy dinosaur or giant ape images to catch the eye, no chaotic riot of colorful collage, not even a TV dinner to make you hungry. It's just a few small bullhorns and ears denoting sound, a simple two-tone color scheme and some nice typography work, but boy does it ever come together nicely.

In its simplicity and quasi-minimalism, there's something very effective going on here. The lines of the flier draw your eye down through it, stopping at each section to divulge the relevant info. The red/white color scheme achieves maximum pop via high contrast and alternating the colors on the background and type. The overall layout is clean without being overly simple. Overall, it's a testament to good design and what looks to be a very fun night.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.