Commentary

The six legitimate reasons to make art

A factor in the decline of decent art was recently dragged onto center stage by the New York Times in an article called "Brooklyn Communal Cool: The Brand." The piece, authored by a person who spells "mic" like "mike," focuses on a communal-living quarters in Brooklyn called the Clubhouse and its ties to a "new media" company called BKLYN1834. And if you couldn't guess by the fact that somebody started a company without any vowels, it's a bunch of bullshit.

Here's a choice quote that basically sums up the article:

"For our generation of artists, we realize that we are each our own brand, but not everyone knows how to manage this," Mr. Reid said. "Our business is to equip artists with these tools, which feels like a natural, organic progression of what we already do at the Clubhouse."

Amid the swirl of eye-rolls associated with the fraud and fakery of "indie" pop-art and its interaction in a new-media marketplace, we'd like to present to you the six legitimate reasons to make art. (Hint: it has nothing to do with "branding" and everything to do with this Bill Hicks clip.

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Drew Ailes
Contact: Drew Ailes