The Veronicas

The Veronicas are a good example of that old aphorism about books and covers. Although they are nominally a teen-pop phenomenon, they don't come from the same assembly-line printing process as most of today's pop idols. Crafting a sound that splits its time between sugarcoated yet punked-up pop numbers and...

By Nicholas Hall

July 16, 2009

Audio By Carbonatix

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The Veronicas are a good example of that old aphorism about books and covers. Although they are nominally a teen-pop phenomenon, they don't come from the same assembly-line printing process as most of today's pop idols. Crafting a sound that splits its time between sugarcoated yet punked-up pop numbers and less rock-influenced dancey numbers, they still manage to maintain an organic feel; this music is created rather than produced. Many pop hits are written with the artist in mind, but the Veronicas take the concept literally. Lisa and Jess Orgliasso land songwriting credits on a significant percentage of their material, and that comes across in the music. Also setting the Aussie twins apart from their teen-pop peers is their image, which, while certainly not avoiding the fact that the girls are nice to look at, doesn't rely on it. Imagine what the world would be like if the Veronicas were the master die.

Nicholas Hall

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