It's understandable to sneak in a little ad placement all up in your video, but when the product makes more appearances than the musician? There's a problem. As of late, advertising in music videos has become disgustingly apparent. It's not just the sweet, sweet jams that are bringing in millions of dollars for these pop stars, now they're filling their pockets full of advertising cash.
It's rather difficult to pin down exact amounts that each one of these rock stars received for pimping merchandise, but after Britney made her commercial video it was made perfectly clear that times are a changing. Gone are the days of generic labels on "pho-dees," and blurred out shirt logos. It's time to make some cash!
5. Chester French (feat. Diddy) - "Ciroc Star"
Is Diddy even in this video? You see him for a couple seconds, but he's immediately attacked by bottles of vodka. This isn't a video, this is a Ciroc commercial. The title is the first giveaway that this is all about the vodka, but you would assume it's just meant to be ironic - it's not. Chester French is serious; it's nothing but Vegas clips, dancing around with Ciroc bottles and straight up dranking. Perhaps it's time for them to stop pretending and just start putting this video on in between Two and a Half Men and The Big Bang Theory.
4. Kylie Minogue - "All the Lovers"
Although they attempt to distract you with naked-people-kind-of-soap opera making out in the streets in this video, there's definitely no mistaking the ever-presence of white BMW's everywhere. Kylie's peeps really should've called the vid "BMW's Everyfuckingwhere." There's literally a car in almost every single shot. The total amount Kylie received for this blatant product placement isn't readily available, but let's hope they at least gave her a car to make up for the complete and utter shame she must have felt after seeing this lame ass video.
3. Ke$ha - "We R Who We R"
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Ke$ha herself is an ad for bad music, but this product placement is reminiscent of a QVC segment. She might as well have sported some amateurishly caked-on make-up and be rocking out in a flower covered tunic because this is no music video. The camera literally focuses in and stops on, Revolucion Tequila being poured into shot glasses, while DJ's choose staring at the dating site PlentyofFish.com instead of spinning, and dancers hold up their Baby G Watches. You'll be waiting for an order code and 1-800 number on the bottom of the screen at the end of this nightmare. Take a shower after. I find it helps.
2. Eminem - "Love the Way You Lie"
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Hooch is a great thing to sling in videos, and nothing sells it like hot chicks, skeevy hotels and violent men. Stolichnaya vodka, blood and anger are scattered all over throughout this video. The intention here may be that drinking is bad, makes people angry and encourages a fella to beat up his hot girlfriend, but most people are going to miss that message. All the viewing audience will come away with is that chugging vast amounts of Stolichnaya will help you snag and fuck the hell out of gorgeous chicks while simultaneously beating the shit out of them. WOOO, VODKA!
1. Lady Gaga - "Telephone"
There's so much product placement in this video, Lady Gaga will never have to put on an egg and make a scene again. There are at least nine different brands pimped in this video with stellar force. Although some of the products placed (Wonder Bread and Coke) didn't pay her anything, most of the others did. Virgin was a sponsor of one of Gaga's tours, Miracle Whip paid and Polaroid, who employs Gaga as their new "creative director," gave her some major dough to place their cameras in her video. "Telephone" is a perfect example that music is taking backseat to money being made by stacking videos with shit. Seriously, can you remember the lyrics? No. But, somehow, now you want a sandwich.