The festival he planned in 2012 "had everything lined up, and the lineup was ridiculous. But basically the rest of the Hundred didn't want to do it, because there were doubts... we didn't want to spend money on an event that didn't sell," he says. "It really discouraged me, but I said 'One day, we will start doing big festivals." Those days started last weekend.
The Hundred puts on approximately 150 events per year, from its weekly DJ residencies at Vinyl to presenting special shows in collaboration with Soda Jerk, Souls in Action, Awesome Factory or certain Denver clubs. Around eighty percent of their events now happen at SoCo clubs, and when Bryarly was ready to put on a festival again, the company signed on and financially backed his talent buying budget. The artists was chosen to represent and honor the local Denver culture, as well as drive ticket sales and interest with national and international mega-producers.Peter Washington, who edits the Hundred blog, explains that keeping the local talent in the spotlight was important, rather than using Denver artists as fillers. "We never want to forget where we came from and want to give back to the community. Throwing these parties is something we do for the city, but we don't to forget the people in the city who are on the grind constantly to build up these shows with talent. It's just as important to bring up the city itself," he says. "We are always on the lookout on whats happening in the city."