Concerts

Was The Inaugural Cloak & Dagger Music Festival The Start Of Something Big?

Brennan Bryarly, founder of the Hundred, put on his first festival this weekend, Cloak and Dagger, which was held in the Golden Triangle at City Hall and Vinyl and featured almost thirty electronic producers and DJs. The festival was in the works for two years. But when Bryarly first tried to put on a large event, he didn't have enough backing. This year, though, thanks to a strong track record of shows and some help from (among others) the SoCo Nightlife District, he brought in a lineup including Cashmere Cat from Norway and Holy Ghost! from New York.

See also: Our conversation with Bryarly when the Hundred started

The festival he planned in 2012 "had everything lined up, and the lineup was ridiculous. But basically the rest of the Hundred didn't want to do it, because there were doubts... we didn't want to spend money on an event that didn't sell," he says. "It really discouraged me, but I said 'One day, we will start doing big festivals." Those days started last weekend.

The Hundred puts on approximately 150 events per year, from its weekly DJ residencies at Vinyl to presenting special shows in collaboration with Soda Jerk, Souls in Action, Awesome Factory or certain Denver clubs. Around eighty percent of their events now happen at SoCo clubs, and when Bryarly was ready to put on a festival again, the company signed on and financially backed his talent buying budget. The artists was chosen to represent and honor the local Denver culture, as well as drive ticket sales and interest with national and international mega-producers.

Peter Washington, who edits the Hundred blog, explains that keeping the local talent in the spotlight was important, rather than using Denver artists as fillers. "We never want to forget where we came from and want to give back to the community. Throwing these parties is something we do for the city, but we don't to forget the people in the city who are on the grind constantly to build up these shows with talent. It's just as important to bring up the city itself," he says. "We are always on the lookout on whats happening in the city."
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Mary Willson started contributing to Westword as an intern in the summer of 2014, focusing on the electronic music scene in Colorado.
Contact: Mary Willson

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