Audio By Carbonatix
The John McCain ad starts out with images of America in 1968, the so-called Summer of Love, and moves halfway across the globe to tell us that he was gettin’ busy with some hot-and-steamy love of country back then. Of course, he ended up in a Hanoi Hilton and was forced endure unspeakable Guantanamo torture tactics at the hands of his captors. We know.
The thirty-second spot then lets the American electorate know the world is a dangerous place, and that our economy keeps going down like Ted Haggard at a meth party. We know.
But then the narrator drops one on Barack Obama by simply uttering a single word with an almost imperceptible hesitation after it: “John McCain doesn’t always tell us what we hope (pause) to hear.” And with that slight sleight, the McCain campaign has offered up the first attack in an ad that I can remember that didn’t make me want to shake the nearest infant.
In mocking the monosyllabic slogan of McCain’s Democratic opponent, the Arizonan’s ad team launched a subtle attack on the youthful optimism that has spread like wildfire through the ranks of Obama supporters and implied that what America needs is the kind of hard-headed pragmatism only an old white guy can deliver. But by political standards, it’s subtle. Almost civilized. The kind of attack ad that gives its audience some credit for having a little bit of intelligence and awareness. Could this be the election that brings tact back to presidential politics? Probably not — but as a Barack supporter, I’m glad to see that Karl Rove seems to have come nowhere near this contest yet.
Will you step up to support Westword this year?
At Westword, we’re small and scrappy — and we make the most of every dollar from our supporters. Right now, we’re $22,750 away from reaching our December 31 goal of $50,000. If you’ve ever learned something new, stayed informed, or felt more connected because of Westword, now’s the time to give back.
Find the ad by clicking “More.” — Sean Cronin