Craft beer is in the air in Denver, and on April 16, it will hit the airwaves as well.
John Turk, who produces the David Sirota show on AM 760, and buddy Gary Valliere, who works at Dry Dock Brewing in Aurora, plan to debut a new radio show that day called Colorado Craft Beer Radio. Airing every Saturday from noon to 1 p.m., it will highlight whatever is going on in the beer world.
"What we want to do is try to let people know what is new on tap and where, provide a couple of beer experts and interviews each week, and highlight the craft beer industry," says Turk, who began doing 9 a.m. beer tastings on 760 about a year and a half ago.
Turk and Valliere have their advertising lined up -- including title sponsors, Dry Dock and the Great Northern Tavern -- for the first three months and have signed a one-year contract with Clear Channel Denver to do the show.
"There's only a couple of states where this would even work," he says.
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In addition to the live radio broadcast, Turk says listeners will be able to stream the show at www.ColoradoCraftBeerRadio.com or listen to it later as a podcast.
Probable upcoming guests include representatives of the Strange, Odell, Asher and Elk Mountain breweries, as well as FreshCraft, the Cheeky Monk and Libations Liquor Store.
And Turk wants to make sure women -- who are often left out of the craft beer scene -- are included as guests and as listeners.
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