Why? Do the math.
Because the participants in "The Choice" have committed to documenting their search process, the Times will get fresh content on a regular basis about an extremely relatable topic. As for the students, they guarantee that their names will rise to the top of candidate lists, since colleges they target know they'll get national publicity just for being considered.
The first two posts come from Sophia Gimenez and Jessica Ray, and while Gimenez's item is fairly general, Ray mentions plenty of prospects by name, including the University of Colorado at Boulder, the University of Southern California, the Massachusetts Institute of Technology, the Colorado School of Mines (which has already accepted her application) and more. In addition, both posts feature graphics at the bottom listing all the colleges to which they have or intend to apply. The data will be updated along the way.
Given that the bloggers will likely fare better than students sans frequent New York Times bylines, the series may not wind up giving us much insight into the admissions process today. But for Gimenez, Ray and their fellow correspondents, it should pay off handsomely. Well played, Cherry Creekers.
More from our Education archive: "DPS school turnaround: Those opposed to plan have their say, but board approves it anyway."