Cool Water

Denver finally made an appearance on the super-groovy site The Cool Hunter: Roaming the Globe So You're in the Know. So what got us there? The Hamilton building? The new Clyfford Still museum? The Lab at Belmar? Or maybe some of our local designers?

Nope. Denver Water. That's what got us onto The Cool Hunter. Those smarty pants are enamored by local ad firm Sukle's "Use Only What You Need" campaign. It is rather clever — after all Sukle does the funny Noodles & Company ads -- but the bigger question is, who at Denver Water decided to modernize the behemoth's look and attitude? They deserve a raise.

Joe Sloan over at Denver Water won't point a finger, he'll just say that the board awarded the contract and that it looks like Sukle (who had the contract once previously) will be creating their look for the next three years.

How cool.

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