Memo to Crocs Inc.:
The Shoe Goddess wants her cut.
Back in 2005, when Westword was trying to explain the surging global sales of hideous, crayon-hued plastic shoes designed in Niwot, we availed ourselves of the professional insights of the Shoe Goddess, a clog connoisseur who was on a vain quest to find a pair of Crocs that didn't make her feet look like well-ventilated blunt instruments. At one point the Shoe Goddess remarked, "If they were really smart, they'd put sports insignia on them. You could buy a pair with a Broncos emblem on the strap button. Can you imagine the powerful sell that would be?"
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Well, someone could. Yesterday Crocs announced licensing deals with the NFL and the NHL that will add team logos and colors to its ever-expanding product line of comfy-but-ugly shoes. This convergence of "active casual" footwear with the slobbiness of sport-branded clothing is bound to be as lucrative as it is inevitable — but still, the SG thought of it first, and she wants her piece of the action. You can send the check to my attention, and I promise she'll get it. -- Alan Prendergast