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Crock Block

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Memo to Crocs Inc.:

The Shoe Goddess wants her cut.

Back in 2005, when Westword was trying to explain the surging global sales of hideous, crayon-hued plastic shoes designed in Niwot, we availed ourselves of the professional insights of the Shoe Goddess, a clog connoisseur who was on a vain quest to find a pair of Crocs that didn't make her feet look like well-ventilated blunt instruments. At one point the Shoe Goddess remarked, "If they were really smart, they'd put sports insignia on them. You could buy a pair with a Broncos emblem on the strap button. Can you imagine the powerful sell that would be?"

Well, someone could. Yesterday Crocs announced licensing deals with the NFL and the NHL that will add team logos and colors to its ever-expanding product line of comfy-but-ugly shoes. This convergence of "active casual" footwear with the slobbiness of sport-branded clothing is bound to be as lucrative as it is inevitable — but still, the SG thought of it first, and she wants her piece of the action. You can send the check to my attention, and I promise she'll get it. -- Alan Prendergast

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.