4
| Media |

Denver Post Gives King Soopers Another Big, Wet Kiss

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

This May 27 More Messages blog wagged a finger (guess which one) at the Denver Post for plugging King Soopers in a portion of its Sunday, May 25 front page typically devoted to editorial copy after the company invested in an oversized advertisement that encased the comics section. Cut to the Sunday, June 1 edition, when the Post repeated the feat. "Comic Relief," read the item included in the banner directly beneath the paper's flag. "Look inside the King Soopers ad to find your favorite funnies."

Talk about a telling moment of déjà vu. What might have been excused the first time around as a one-time error in judgment suddenly looks like a contractual obligation.

The first mention was dubious, but the Post could have claimed it was included to help readers find the comics amid the usual flurry of fliers, etc. -- a weak argument, but one execs could have offered with a relatively straight face. This time around, though, such a claim loses any and all credibility. The obvious conclusion: Business siders are so desperate for ad buyers that they're willing to put prime editorial real estate up for sale to anyone willing to pay the price.

What's next? A King Soopers wrap around the entire paper, with a blurb advising subscribers to "look inside the King Soopers ad to find the news"? Maybe that's what we've got to look forward to next Sunday. -- Michael Roberts

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.