The Facebook page for Mile High Living, which buys time on Denver7, describes it as "a business show offering different ways to save so that you can get the most out of your mile high living! We also cover community and lifestyle!"
The plentiful use of exclamation points extends to the Venus Veil item, originally shared on Thursday, May 20. It reads: "We promise you've never felt a blanket like this before! The Venus Veil is the first sexual wellness blanket, using proprietary magnetic fibers to improve bloodflow, boosting performance and sensation.
Experience the fun and check out the Venus Veil at VenusInventions.com today!"
The website definitely exists, as one click will prove. But as Oliver explained on his May 23 show, its content, though presented with the utmost professionalism, is as fictional as the Venus Veil itself.
Here's the excerpt from the episode. The Venus Veil material starts at about the 16:20 mark, with the Mile High Living moment popping up just past 19:30.
Denver7 wasn't the only TV station to pimp the Venus Veil; outlets in Utah and Texas were also taken in. Oliver estimated the total cost of achieving this publicity bonanza at $7,200.
We've reached out to Denver7 and Mile High Living for comment.