Frontier Airlines preps employees on possible name change

In March, more than a hundred people participated in a "Save the Animals" rally calling for Frontier Airlines' new owner, Republic Airways Holdings, to retain the carrier's name and branding. To see photos from the demonstration, many of them featuring Frontier employees, click here.

These folks won't have to wait much longer to find out if their wish will be granted. Frontier spokeswoman Lindsey Purves confirms that an announcement has been scheduled for April 13. In the meantime, she says, several meetings with employees are being staged at various locations in the Republic system to share results of surveys about Frontier and its sister airline, Midwest.

No, she doesn't share the results -- but she does offer this.

"We're doing a series of employee town-hall meetings," she says. "We had two last week. We spent one day in Kansas City, with two meetings, and a day in Denver, with three meetings. And we're doing two more this week -- Indianapolis [home of Republic] tomorrow, and Milwaukee [Midwest's headquarters] on Wednesday."

Ian Arthur, Republic's vice president of marketing and branding, is the man in charge of emceeing the presentations. According to Purves, he's touching on the data derived from questionnaires given to customers and employees of the two airlines. The data was generally positive, she says: "Both of the brands are very well liked."

Regarding the mood of the meetings, Purves maintains that "the employees are very engaged. They're excited to find out what the decision will be and anxious to move forward." There haven't been any testy moments thus far, she insists -- just staffers "asking questions and providing feedback."

And that will continue after the choice is made. "We'll keep engaging our employees throughout this integration process as the brand is announced," she notes. "We'll make sure everybody is up-to-date and informed as we move forward."

Will that include the animals? By next week, they'll know, too.

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts