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Guilt-Free Consumption

Hardcore environmentalists may come off as strident and chiding to the rest of resource-guzzling America, but the truth is that anti-consumer activists reserve the most harsh finger-pointing for themselves. After all, eco-consciousness is a life philosophy built more on guilt than self-righteousness.

What other type of personality would do things like attempt to calculate the earth impact differential between driving to the co-op across town for the farm raised salmon or buying the pink-dyed stock from the Safeway down the street? (No kidding. I once had this debate with a roommate. She eventually decided that each option was a rape of Goddess Mother Earth, so she thought it best to stick with pasta – again.)

Mercifully, with this week’s release of the first Colorado ReDirect Guide, self-hating activists can ease up a bit. Essentially a Yellow Pages for earth-friendly goods and services, the directory brings a practical interpretation of Think Globally, Act Locally to the northern Front Range region. Want to find a eco-minded maid to clean your apartment? There are four entries under House Cleaning.

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ReDirect first began printing resource periodicals in 2000 in Portland and expanded to another outlet in Salt Lake City three years later. Boulder and Fort Collins were selected as the next outlet for the publication not only because of Boulder – an obvious hippie nexus for Earth justice folk – but also for Denver’s growing reputation for forward-thinking progressive policies.

“There is a burgeoning consciousness going on in Denver with the city’s Greenprint plan and other sustainability efforts,” says Sarah Wells, the associate publisher for the guide’s Colorado office. The resource can be accessed from their website, as well as through the hard copy, distributed in local natural groceries, outdoor recreation businesses and farmer’s markets.

And don’t feel guilty – the annual guide is printed on recycled paper. –Jared Jacang Maher

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