Jason Sadler had a brilliant idea: He'd take pictures of himself wearing T-shirts with companies' logos on them and then tweet and Facebook and make YouTube videos about it all day. For money. Now, two and a half years later, he's hired four other T-shirt-wearers who wear T-shirts all day at IWearYourShirt.com -- and on Wednesday night, he wants to tell you all about it at happy hour.
Sadler is in town to speak at a fancy-sounding leadership conference for business types at the Omni Interlocken Resort in Broomfield (which Sadler made sure to mention was a great hotel. Always working, that guy.) On Wednesday at 6 p.m., he'll be hanging out in the hotel bar, chatting with his Colorado fans, who he's thus far only met online. "I'll be here to hang out, chat and grab a drink," Sadler says.
Sadler is good at chatting. He does it every day for IWearYourShirt.com -- that is, he conducts a live webcam chat for an hour whilst (here's the kicker) wearing the T-shirt of the day's sponsor. "We mention the sponsor a couple times, but it's really just talking," he says. In today's chat, sponsored by Medi-Weightloss Clinics Program, for example, Sadler threw in references to Planet of the Apes, the fountain of youth and "man cleavage."
In addition to the live chat, each of IWearYourShirt.com's five shirt-wearers takes a photo of themselves wearing the day's T-shirt and, most entertainingly, makes a YouTube video about the company. The cost? Five bucks on January 1, ten on January 2, fifteen on January 3 and so on... until December 31, when the price is $1,825.
Several Colorado-based companies have bought a day, including a do-it-yourself public relations resource called HandleYourOwnPR.com, a social media firm called Chris Strom LLC and an author named Bud Bilanich, who wrote a book called Success Tweets. Was it worth it? Watch the YouTube videos below and judge for yourself.
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