4
| Media |

John Hickenlooper opens the SIA trade show... with a cowbell

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Governor John Hickenlooper welcomed press, exhibitors, buyers and industry execs to the opening of the Snowsports Industries America annual trade show, an event formerly held in Sin City.

As everyone in Colorado understands, Denver is a much more appropriate home for SIA -- and the trade show is marking its second year at the Convention Center.

"What do you think of my new duds," Hickenlooper said to the press and the attendees at the SIA press conference this morning.

SIA is bragging that over 19,000 industry professionals will end up producing nearly $30 million in economic impact at this year's event. This total includes hotel accommodations, transportation, dining, entertainment, nightlife and, of course, the rest of the wonderful things our great city has to offer everyone interested in snow-related sports. With cowbells in hand, Richard Scharf, the president and CEO of VISIT Denver, stood alongside Hickenlooper, Denver Mayor Bill Vidal, SIA Chairman Tim Petrick and Gary DeFrange, the CEO of Winter Park resort.

This event is not open to the public, but we already posted a big chunk of what Denver is hosting for everyone to enjoy -- industry professional or not.

More from our Things to Do archive: "Denver Broncos cheerleaders get ready for auditions, Pro Bowl: A photo gallery."

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.