Medical marijuana advertising revenue greening local papers (like this one), says New York Times

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I overheard someone call our fine publication Weedword not too long ago, referencing the eight-plus pages of medical marijuana ads in the back of our print edition. Funny, and also true. As Jeremy Peters points out in today's New York Times, that greening of advertisements has also meant more green for our paper, and many more in medical marijuana states out west.

The article discusses the boon that medical marijuana advertising has been for segments of the newspaper industry, most notably in Colorado. Peters remarks that the market for ads in Denver is "especially strong" -- backed by the fact that Westword pulls almost twice the amount of pot advertising revenue than our sister papers in the Bay Area and Los Angeles.

The article also points out that the medical marijuana industry has also been good for journalists. Down at the Colorado Springs Independent, for example, increased advertising revenue allowed the paper to promote several employees as well as hire an additional reporter. And here at Westword, Peters says marijuana "has become a journalistic staple of the paper." He also talks about how yours truly ("Mr. Breathes" as NY Times style hilariously dictates) has been able to find semi-gainful employment as a pot critic.

But is the advertising bubble (of smoke in the bong) about to burst? Read Peter's article on the New York Times website.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.