In documentary style, the ad tells Hancock's story, focusing on the most dramatic elements -- homelessness! a sibling dead of AIDS! another one murdered! -- before the candidate himself shows up in bold closeup to intone, "I never gave up."
It's strong stuff capable of making a real impact in this overstuffed contest -- depending on how much dough Hancock's campaign has for TV airtime, that is.
Check out the aforementioned spots below.
More from our Politics archive: "James Mejia: A Denver mayor's race profile," "Doug Linkhart: A Denver mayor's race profile," "Michael Forrester: A Denver mayor's race profile," "Michael Hancock: A Denver mayor's race profile," "Danny Lopez: A Denver mayor's race profile," "Chris Romer: A Denver mayor's race profile," "Carol Boigon: A Denver mayor's race profile," "Thomas Andrew Wolf: A Denver mayor's race profile," "Eric Zinn, mayoral hopeful, wants Denver to lose a million pounds," "Gerald Styron, Denver mayor candidate, once threatened to bring a gun to Westword," "Paul Noel Fiorino: A Denver mayor's race profile," "Dwight Henson: A Denver mayor's race profile," "Theresa Spahn: A Denver mayor's race profile," "Jeff Peckman: A Denver mayor's race profile," "Vincent Macieyovski: A Denver mayor's race profile," "Ken Simpson: A Denver mayor's race profile," "Mark Gruber: A Denver mayor's race profile," and "Marcus Giavanni files complaint over exclusion from Denver mayoral ballot: Read it here."