, and in recent days,Southwest Airlines, one of two publicly announced suitors, has gotten the vast majority of attention due to the size of its bid: $170 million
, nearly $60 million more than the first total it floated. Moreover, Southwest's CEO, Gary Kelly, has been out and proud about his firm's efforts,
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In contrast, there's been virtual radio silence from Republic Airways Holdings, the outfit that kicked off the Frontier frenzy with a $108 million offer. The Republic website's press room section features zero about Frontier; in fact, the most recent post dates back to October 2008. And its latest press release went out on July 31, when Republic completed its purchase of Milwaukee-based Midwest Airlines.
Either Republic is keeping a low profile in advance of increasing its offering price in a big way tomorrow, or it's already given up and will let deeper-pocketed Southwest walk off with a sky-high prize -- obtained for a sky-high price.